Communicating Strategically

Business communication with colleagues in different departments is no longer just a matter of having good working relationships...it is a business imperative. It focuses on behavioral skills and promoting cooperation in the workplace. The Communication Strategy provides a framework for Communication at all levels of the Initiative.

The extent to which an organization is affected by external forces also is determined by what industry the firm is in, where it does business, and how public its operation is. In addition to staying competitive, then the question of how the firm is perceived externally must e considered. Just a company’s awareness about competitive forces protect it from competitors, its awareness of external forces also protects it from attacks.

Both strategy and its clear-cut communication are cornerstones of successful corporations and must continuously be maintained throughout the year. Teams and individuals alike must base their actions on a shared understanding of the implications of the strategy. This is mandatory for achieving the business vision and being successful in an environment characterized by a highly dynamic future. In particular, the business reality of MNCs requires a clear and precise understanding of strategically relevant topics in different countries and markets worldwide. Consumer preferences and related product demand will be very dynamic on a global scale, while at the same time highly region-specific. However, the current organization of information-processing in MNCs often does not reflect this need for fast reactions to the varying developments on regionally diverse markets. Classical communication channels don’t seem to be able to utilize the full collective intelligence of the employees within a company. One of the challenges faced by MNCs is to find ways to balance local responsiveness with global integration in a way that enables worldwide learning and creativity. At present, many companies use standard strategy-sharing tools such as strategy road-shows, web-casting or - more advanced - interactive tools for communicating strategy, in order to ensure that the implications of their strategy are understood. This is especially important in virtual working environments that are
spread across both time and space.

1.http://www.beyondplanning.co.uk/strategic_communication.htm Communicating strategy starts with the management team. How you communicate: the words, meanings, metaphors, pictures, underlying messages, and even what you don't say.
2. http://www.aspetech.com/ASPE_Catalog_Mar07_Aug07.pdf helps in doing communication through information technology. We will gain a thorough understanding of the challenges faced in defining correct requirements, practical approaches for eliciting and documenting requirements, and strategies for managing requirements throughout the project life cycle.


Personal Experience:

Communication strategy helps in doing business with corporate in business world. It encourages individual responsibility to determine if all team members consistently set and achieve their own personal goals. Many in business organizations are required to achieve individual, unit or department goals. Goal planning, goal setting and goal achieving are skills that can be learned. Yet, for most individuals, these skills sets are not actively taught either in the K-12 or post secondary experiences. By training, developing and supporting your employees in the ability to achieve their personal goals will quickly transfer to the achievement of organizational goals. Commitment is also a necessary quality within the strategic planning process. The lack of commitment is a contributing factor in the ongoing inability to execute the strategic plan.