Corporate communication Relevance

Relevance is not limited to strictly traditional operation or marketing communications. In the changing corporate environment, for the internal, there are many applications for the distribution of messages through documents to the different departments, associates, and management. For the external, it even delivers the messages to clients, prospects, suppliers, investors, and government.

Companies in the past, as well as current small businesses, were small enough that they could get by with much less sophisticated communication activities, as one person could often perform many different functions at one time. However, it becomes much more difficult to manage this function in organizations with thousands of employees. The increased globalization of business has also led to the growing importance of corporate communication. For example, if a team of businessmen and/or businesswomen must travel overseas to another country for matters such as finalizing a merger, it is vitally important that they have knowledge of the proper communication methods and ways of conducting business.

There are some relevant communications corporations was incorporated recently and is a software developer specializing in the development of software for corporate communications by e-mail, voice, fax, and on-demand (Internet), and Customer Relationship Management (CRM) applications.

Relevance is particularly important when communicating with clients for a number of reasons. Relevance...
1.demonstrates an understanding of client needs and the specific information they require in 2.order to reach decisions or solve problems.

3.The lack of knowledge of client objectives and the inability to see the world from their perspective often results in miscommunication that can jeopardize client relationships.
4.gets the client’s attention: Clients are constantly inundated with unsolicited e-mails, faxes, voice messages, junk mail and telemarketing calls. It is becoming increasingly difficult to penetrate filters in order to deliver a commercial message to a prospective client.
5.enables companies to target clients selectively on a permission basis. It's an accepted fact that customized communications get opened and read more than their non-customized counterparts. 6.provides clients with information that is targeted to the individual - concise and consolidated.

Relevance is a measure of how closely information provided to a client matches their information needs. It motivates clients to take action. In the search for a perceived solution to a specified need, relevance is the single most significant factor in getting prospects to take action,
enables companies to provide a superior client experience. Improving the client experience will increase loyalty, which means an enduring, more profitable client relationship. Studies have revealed that great service is still the much-appreciated exception rather than the norm.

Relevance works equally well for one-to-one on-demand documents, and pre-scheduled broadcasts to thousands of recipients. Document generation and distribution can be triggered manually, programmatically, or pre-scheduled.

Relevant Communications provides a practical 360° view, as a multi-pane window into your corporate-wide data where each pane presents information from a specific data source that is relevant to the client view, and germane to the specific application.
Intelligent documents perform the content integration necessary to present a concise client view of the relevant data.

References: http://www.relevantcommunications.com/whyrelevance/relevanceinuse.htm